Everything You Need to Know About Responsive Design


As much as 70% of all web traffic comes from mobile devices, and sites that only work well on computers are quickly being left behind. Businesses of all sizes need to do more to optimize their websites for smartphones and tablets in addition to laptops and desktops.


Responsive design is all about perfecting the customer experience across all devices. While this can take time and resources to implement, it’s a great investment for any business that depends on an effective web presence. This article will cover some of the most important elements of a strong, responsive design.


Flexibility

Everything You Need to Know About Responsive Design


Some websites are built at specific sizes, making them appear too small or large on certain devices. Fortunately, it’s easier than ever to develop sites with responsive layouts that adjust based on the resolution of each device.


Rather than creating a specific width, for example, you can simply set up a percentage for each element. Two images can be set at 50% side by side so that each one takes up half of any given screen. Of course, this is only the first step toward creating a more fluid and responsive design.


Accessibility


Everything You Need to Know About Responsive Design

Display is obviously a critical aspect of responsive design, but websites need to function well regardless of how they’re being accessed. Web content is particularly unreliable on mobile devices, and any slowdown in the user experience could have a negative effect on both traffic and sales.


Businesses often start by developing with computers before optimizing it for mobile, but this isn’t usually the best approach. It’s difficult to emulate the feel of a laptop or desktop on a smartphone, so many elements will have to be removed to ensure a seamless experience.


Instead, it’s typically more effective to set up the most important parts of the site for mobile before thinking about desktop and laptop users. It’s generally much easier to port a mobile experience to desktop than vice versa.



Testing

Everything You Need to Know About Responsive Design


These tips will help you get started on responsive design, but it’s vital to continue auditing your website to make sure it’s optimized for all devices. You can also gather customer feedback to get an idea of your audience’s most common pain points.


Fortunately, Responsinator and similar tools streamline the process of testing a website at different resolutions. Google DevTools Device Mode even lets you emulate different devices with features like orientation, location tracking, and touchscreen inputs.


People are using more devices than ever to access the internet, making responsive design even more important for maximizing traffic. These ideas will help you craft a more responsive website and a better experience for all users.

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